how to layout a press release

Typically a press release is written in Times New Roman. Also, one inch-margins should be set for all sides of the paper. Keep in mind that you can change the settings according to your requirements. Add Your Company Logo. Mar 22, †Ј How To Write a Press Release: 7 Steps 1. Find Ways To Be Newsworthy. As youТll be pitching to journalists, create a news release with that in mind. 2. Write Your Press Release Headline. Your press release headline is the first thing anyoneТs going to .

In this age of digital media, the importance of a press release is still vitally important. A well-written press release is a thing of beauty and will reflect positively on your business.

So how to layout a press release do you do it? The press release is a perfect way to let people know what news is out there and invite them to learn more. It is a powerful communications tool that lets businesses tell the world of upcoming events, product launches, staff changes like the aforementioned new CEOor changes in how the company operates.

To stand out from the pack, you need media coverage. Always remember your press release has to excite the attention of the journalists who receive it. Journalists are busy and under pressure to find stories.

If you can serve up some gold content on a platter that is exciting, easy to read, and good news, then they will eat it up. Then, you and your business reap the rewards of free publicity. Brand building with a range of publications that what is a v speed rating an interest in your niche or can publicize you in your geographical operating areas will go a long way towards establishing a solid foundation for your activities.

Press releases are how to layout a press release news stories, with all that entails, even if they occasionally may not be presented exactly as you would like by the journalist. If you want an advertorial that gives you complete control of the content, just be upfront and buy the space in the publication of your choice. While some recollections may vary, they are taken very seriously and will be addressed by the family privately.

The best way to get coverage for a new product is through good news. How will this product benefit society or those people who buy it and use it? You can view this new product launch press release here. Begin Building Backlinks. There may be more than this, but here are eight of the most common types of press releases with a basic description of each. An official statement about any topic that is worthy of reporting and that qualifies as news.

It is what it says Ч an event Ч and timing is everything with what is meant by critically evaluate one.

Too soonЕ everyone forgets. Best to get your info in early but embargo the release to a how to layout a press release date, typically two weeks out from the event. New service?

Or are you launching the company itself? Whatever else you do, make the product sound irresistible without straying into hyperbole. A few of the finer details are great to accompany your killer headline. If the award is to an individual, name them, their position, and the award, with a quote from the award organizer.

Be very clear about the reasons for the new direction while reassuring your customers that the great products how to play imported games on ps2 are used to will be even better Ч and the service will continue uninterrupted.

Make sure the date is fresh when an embargo applies. Identify the person fielding media and press inquiries with their full name, email address, and phone number. One line that says it all. Newsworthy and interesting. Go for the killer line if you have one, keeping it on the subject. This is the hookЕ bait it well and wait for the bite. Now for the details of the matter.

A few lines about your business to supply an overview: this gives the journalist covering the story some background and some contact information.

The least important information is here. Want a template to go by when writing a press release? Use our free press release template to get the ball rolling. Now we come to the nuts and bolts. The majority of PR firms and news wires would prefer that you stick to a standard press release format adapted to how to layout a press release country in which your business operates, as previously detailed.

Unless you feel the need to present something quirky or original as far as layout goes, it's probably best to stick to the format to how to layout a press release your exposure in as many publications as possible. An effective press release generates instant media coverage, focuses on your target audience, and garners social media activity. And always write from the company viewpoint. This is your pitch, so take your time to form it well. It tells a story and will be the subject line of your email to the media outlet, so spend most of your creative effort here and in the lead paragraph.

You have 20 to 30 words to expand and give body to the story. This short paragraph should contain four to five vital newsworthy points. It is the essence of the story. The media love it. As the most important information appears first and the finer details are added as the story progresses, editing for space is easily and quickly achieved by simply cutting the least essential info from the bottom of the template and working up.

The pyramid answers these key questions as best as possible : who, what, why, when, where, and how. The layout should be open, clear, and easy on the eyes.

Long sentences and too much detail lead to long paragraphs that are the enemy of attention, so be concise and precise. Bring the reader with you to the end. Statistics and numbers, in general, can be dry. However, they can also be very pertinent and add significant weight to the story you have to tell. After completing the press release with Ends oradd the complete contact information of the person responsible for dealing with media and press inquiries.

Good information to add here is the company history, goals and achievements, partnerships, and affiliations not essential to the story can be included in this section. As for the time of day, research does suggest that between 9 a.

And almost everyone publishes on the hour, so you could specify an odd time to gain a slight advantage Ч like a. Using a quality distribution channel to promote your release makes it easy Ч they have dashboards that tell you everything you need to know, and they provide tracking info and numbers on clicks and reads. Google Alerts is free and may be ideal for your business. Another thing you can do is use the Semrush Link Building Tool without delay.

Best of all, it monitors the reach of your outreach prospects and backlinks. Step 1 : Create an account with Semrush. Step 5. Follow the steps as the tool guides you through the process. Check out what song did george strait write for his daughter link building campaign workflow to help you get started!

And syndicate your press release through your social channels Ч all of them. Without a doubt, you need to be published in relevant industry publications. They will give you exposure, how to download wd smartware it will cost you.

Weigh it up. Prepare to battle how to layout a press release out for attention with everybody else. They can be helpful, as some have enormous reach. Building a network of contacts in the blogosphere should be high on your list. Social media influencers are another source with huge followings that may be interested.

They do charge a fee, but it may be modest per exposure. Cross-promotion is free advertising if you already have partners that you work how to layout a press release. Rapid multiple platform spread will be the result. The more partners you have, the more you can split the costs of promotion. For the novice, they may just be too nerve-wracking and time-consuming.

As leaders in our field, we can cover everything from an eminently affordable basic press release to a long-term worldwide campaignЕ and everything in between. Try the Semrush marketplace for ordering press releases for your business how to get apps on iphone from itunes client.

Need extra support? Use the Semrush owned company, Prowlywhich specializes in PR and Media Relations, and internal and external communications software that connect all PR activities into one place.

That could be very useful indeed. Content Marketing. How To Write a Press Release In this age of digital media, the importance of a press release is still vitally important.

I started my career as a journalist, but gradually the world of SEO and content marketing won me over. I am obsessed with creating content people love, Nick Cave, and Italian films. Fueled by caffeine. More about Content Marketing. Optimizing Your Content Funnel in The Top 3 Challenges How can you attract the right audience and generate leads with content in ? Explore strategies for post-pandemic content marketing funnel optimization. Content creators are an integral part of any digital marketing team.

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Mar 23, †Ј How To Write a Press Release Ч The Best Tips and Tricks. Now we come to the nuts and bolts. The majority of PR firms and news wires would prefer that you stick to a standard press release format adapted to the country in which your business operates, as previously detailed.

Overview of all products. Overview of HubSpot's free tools. Marketing automation software. Free and premium plans. Sales CRM software. Customer service software. Content management system software. Premium plans. Connect your favorite apps to HubSpot. See all integrations. We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services.

You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Hannah Fleishman hbfleishman. When it comes to content, sometimes old school can be a good thing namely, when it comes to old-school rap or Throwback Thursday on Instagram. But when it comes to your company's public relations strategy , being old school isn't advantageous for your business or your brand.

Ten years ago, people still relied on morning papers for news. People now have control over where, when, and how they consume information.

As a result, public relations is no longer about feeding into a traditional news cycle; it's about providing relevant content when, where, and how your prospects, influencers, and customers will consume it. Sounds pretty hopeless, right? While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the waiting game and generate our own buzz. One of the most crucial updates to make to your PR strategy is to think of opportunities to connect to the audiences you care about -- including, but not limited to, reporters.

And that starts with press releases. In this post, we'll discuss:. A regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. That's where the press release or news announcement comes in. A press release is an official announcement written or recorded that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing.

While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where. Most press releases are succinct at just a page long -- two pages, tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release. And while it may be tempting to craft a press release that embellishes your company's accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them.

So instead of thinking of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content. While there's no cut-and-dried formula for what a press release should include, here are a few types of occasions to help you carve out a focus for your press release and determine what content would help you broadcast your news in the best way:. The product launch type of press release is valuable to get the word out about the new solutions your organization is offering to consumers.

This release will emphasize the product's specs, pricing, availability, and any other details that may be valuable to consumers. Organizational change is noteworthy enough to warrant a press release, especially for informing current and future stakeholders about the growth and trajectory of a company.

To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams. Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user. Press releases are an important component of event marketing to attract promotion from news outlets and other media sources.

You'll want to include what the event is about, who should consider attending, when and where it will be held, pricing, and any other necessary details. Whether you opened up a new office, relocated, or are opening for the first time, announce the details with a grand opening press release. Announce the date and location the grand opening will be held, who is involved, how the grand opening is being celebrated, and the reason for the move if applicable.

Similar to mergers and acquisitions, a press release announcing new partnerships is a mutually beneficial marketing tactic. To effectively execute this type of release, be sure to write a summary about each company, why the partnership was created, who benefits, and any additional important details for current and future stakeholders.

Rebranding is a difficult thing for any business to do, and it can occasionally result in confusion and awkwardness.

One way to make the transition smoother is by announcing the rebrand with a press release, including details on what is changing, the reason for making the change, dates the changes go into effect, and quotes from the leadership team. Executives often serve as faces of the company, and a press release functions to kick off this role.

It may include biographical information to establish their credibility along with a photo and other pertinent details. When it comes to business excellence, it's okay to brag. Press releases about awards and accomplishments serve to cement your organization as an authority in your space. Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony if applicable.

When formatting a press-release, you want to write it in a newsy, straightforward way so a journalist who might write about it can imagine it as an article on their news site. As noted above, you'll want your format to include traditional press-release items like your contact information, the words "For immediate release," a note about your location, and a quick bio about your company. Having specific spots for those elements will prevent you from needing to mention it in your body copy so you can focus on discussing the news at hand.

You also might want to include " " or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today.

When it comes to formatting the body copy and headline, click here or scroll down for writing tips. In this example, Catbrella Inc. You've got your announcement in mind, and now it's time to get it down in words to share with your community, industry, and followers. Just like writing the perfect blog post title , setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.

Use action verbs, clear, understandable language, and keep your headline simple and short -- fortune and search engines reward the brief, so keep your title to one line to clearly focus people's attention on your topline message.

Most importantly, make it interesting: Keep in mind that reporters get dozens, if not hundreds, of releases each day, so invest the time to write a compelling headline. It's worth the time and effort on your part.

For reporters, analysts, influencers, or followers to be inclined to share your announcement, you have to tell them upfront why they should care. The first paragraph of your release should cover the who, what, why, where, and how of your new launch, update, or development.

Reporters don't have a ton of time to sift through details and fluffy background information -- they just need the facts that'll help them tell your story to someone else from a position of authority. There shouldn't be any new, crucial information covered after this section that the reader could potentially miss.

A good way to ensure this is by using the reverse pyramid formula when writing your press release. Once you've set the scene, it's time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape. Ideally, quotes will be from key stakeholders in your company including your executive team, project leads, or those directly impacted by your announcement.

Quoting key figures and authorities underlines the importance of your development. The chosen quote should shape your narrative and emphasize the core of the announcement. Don't ask everyone in your office for a comment or feel compelled to quote all 25 people included in the acquisition -- pick one or two critical spokespeople and focus the quotes around their unique perspective.

In this last paragraph, keep in mind that the reader already has all of the vital details and information they need to file a story or spread the word. It can be tempting to provide superfluous facts and tidbits about your company or the development of your announcement -- we sometimes think a piece of writing is lacking if it isn't drawn-out and just shy of being a novella. However, a press release needs to be helpful and concise. Offer details here that strengthen your narrative, like creative or noteworthy ways your company developed the project or announcement at hand.

Or, when applicable, comment on future implications of your announcement. Another good way to add value to your press release is by using newsjacking. A process of relating your press release to something currently going on to make it more valuable to the journalist and reader. Twitter is chock-full of reporters lamenting press releases or pitches that don't clearly explain what the company does or what the announcement is actually about, so instead of being the butt of a joke, make your release incredibly easy to reference.

Describe what your company does in clear, plain English, include a link to your company's homepage early on, and make your boilerplate succinct and straightforward.

If you cite data, include a reference link for the data source, and make sure every name in the release has an associated title and company as well. To keep yourself honest on this front, ask a friend or colleague to read the release without context and ask if they can easily and readily explain why the announcement matters, what your company does, and why the executives included are quoted.

If the answer to any of those questions is no, get back to the drawing board. The key to keeping your PR strategy new school is forgetting preconceived notions of what public relations is and instead focusing on creating highly remarkable content.

Traditional press releases can still be really valuable when executed well, so instead of ditching releases as a tactic, give them a modern makeover to make them more useful for your marketing. Think about how you've used inbound methods to transform your marketing strategies to be more personalized, approachable, and build relationships. Those same principles apply to your PR strategy: Create content to craft your own story and use tactful outreach to get reporters and analysts familiar with your brand.

Many people think press releases have to be chock full of buzzwords and branded terms. Five-syllable words you have to look up on Thesaurus. Quotes from every executive on the planet that go on for pages? We've seen it all. Unfortunately, so have reporters -- and they are not fans.

5 thoughts on “How to layout a press release

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